One of the pleasures of exploring the Cotswolds is that some of the most memorable sights aren’t necessarily the ones marked on a map.

You might set out expecting honey-coloured villages, historic churches, rolling hills and traditional country pubs. But then, as you travel along a quiet country road, something completely unexpected catches your eye.

In Cowley, just outside Cheltenham, it might be a field of alpacas.

They’re not exactly the first animals you associate with the English countryside, which makes coming across them among the Cotswold hills all the more enjoyable.

And on a private guided tour, there’s a very simple response: we can stop.

A Cotswolds tour doesn’t have to follow a rigid itinerary

There are many ways to see the Cotswolds, from travelling independently to joining one of the organised coach or minibus tours that visit the region’s best-known destinations.

Group tours certainly have their place, but inevitably they have to work to a timetable. There are places to reach, scheduled stops to make and perhaps a dozen or more other passengers whose day has been planned around the same itinerary.

If you spot something interesting through the window, asking everyone to stop while you take a closer look isn’t always practical.

A private guided Cotswolds tour is different.

The itinerary belongs to you.

If we are driving through Cowley and you would like to stop for a photograph of the alpacas, we can. If we pass a particularly beautiful view, an intriguing old church, an unusual building or a village you’ve never heard of and you’d like to explore it, we can do that too.

Sometimes those spontaneous diversions become the highlight of the day.

Discovering the Cotswolds between the famous villages

Places such as Bourton-on-the-Water, Broadway, Stow-on-the-Wold and Bibury understandably feature on many visitors’ Cotswolds wish lists.

But there is much more to the region than its famous destinations.

Between them are hundreds of miles of countryside, tiny hamlets, historic buildings, farms, churches and viewpoints. Travelling with a local guide means the journey between destinations becomes part of the experience rather than simply the means of getting from one attraction to another.

It’s also where local knowledge makes a difference.

A road that appears insignificant on a map might lead to a wonderful view. An unassuming building might have a fascinating history. A tiny village you would otherwise drive straight through might have a story worth stopping for.

And occasionally, there might simply be some alpacas waiting by the roadside.

Your interests can shape the day

A private tour also gives us the opportunity to adapt the day around the things that particularly interest you.

For some visitors that’s Cotswold architecture and history. Others want gardens, churches, traditional pubs, photography, antiques or beautiful countryside.

You may want to spend longer exploring one village and less time in another. Perhaps you’d prefer to avoid the busiest tourist destinations altogether and concentrate on the quieter Cotswolds.

There’s no requirement to experience the region in exactly the same way as everybody else.

Even once the tour has begun, the plans can remain flexible. If we discover something interesting along the way, there is usually no reason why we can’t investigate.

Sometimes the smallest moments are the most memorable

After many years of showing visitors around the Cotswolds, one thing becomes very clear: memorable experiences don’t always come from famous landmarks.

They can be discovering an ancient doorway, hearing the story behind a building, finding a spectacular view at the end of a country lane – or stopping beside a field in Cowley to watch a group of alpacas.

These little encounters help turn sightseeing into something much more personal.

You aren’t simply travelling through a list of Cotswolds attractions. You’re experiencing the countryside and discovering what happens along the way.

Explore the Cotswolds at your own pace

A private guided tour gives you something that’s difficult to achieve on a fixed group itinerary: time and freedom.

There will always be places we think you shouldn’t miss, and local knowledge can help you make the most of the time available. But ultimately, it is your tour.

So if something catches your eye, say so.

We can always stop.